There were over 8 million active developers on Roblox at the end of 2020. Users create their own individual games and call sell them through Roblox and take a share of the revenue. The basic concept of Roblox is a cross between Minecraft and Lego. Roblox evolved from this into a more sophisticated development tool that launched in 2006 and is constantly adding new features. It grew out of Interactive Physics, a 2D educational application that allowed students to test physics properties by building their own simulations. Roblox is basically a game creation tool. Without trying the product, it is really hard to wrap one’s head around Roblox. This is not helped when high-end sci-fi buzzwords like the “metaverse” are thrown around. The challenge with products like Roblox is that adults have a hard time understanding the concept. With the COVID stay-at-home orders usage and revenue really took off in 2020. DFC has been tracking Roblox for over 10 years and has seen its usage explode with children in the U.S. Roblox has been a growing steam roller for many years.
In early January, the company raised another $500 million in a private placement. As of the end of 2020 Roblox had nearly $900 million in cash in the bank. Unlike most IPOs this is not a way for the company to raise money. This is confusing because instead of issuing new shares, Roblox will be allowing current owners to sell their shares. The Roblox IPO has flown somewhat under the radar in part because it will be a direct-listing IPO. Roblox will trade on the New York Stock Exchange under the symbol RBLX. The listing has been delayed several times but is currently set for March 10. The potential IPO was first announced last fall. Roblox has the potential to become one of the biggest video game IPOs ever. This is likely to change this month as the company prepares to go public. Roblox is a video game company that has flown under the radar for many years.
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